Dairy Quality Center

Our Brand

Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.

The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."

Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.

Reduced Risks

Qualify for Insurance Discounts with your VeterinarianRead More

Dairy Quality Center's Mission

The Dairy Quality Center assures consumers that through verification and education high quality, safe dairy products are produced in a responsible manner.


Beef Trim

Beef Trim

Hurricane Devastation

The Dairy Quality Center is aware of the challenges faced by many of our friends in Texas, Florida and Georgia due to the recent hurricanes. Destruction of property, power outages, and flooding are physical damages that can be repaired. We are glad that you have an emergency response plan in place.

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Dr. Robert Harding

2017 Quality Veterinarian of the Year Award

Dr. Robert Harding receives the 2017 Veterinarian of the Year Award. Colette Johnston of the Dairy Quality Center and Dr. Craig Jones of Boehringer Ingelheim presented Dr. Robert Harding with a plaque honoring Dr. Harding as the 2017 Quality Veterinarian of the Year. The award was presented at the Opening Reception at the 50th American Association of Bovine Practitioners (AABP) annual meeting held in Omaha, Nebraska.

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Beef Trim

Beef Trim

Ouch - That Hurts!

When you stub your toe or step on something sharp the first thing you do is check it out. You assess your foot based on your pain level and determine treatment to correct or prevent further damage. A cow knows pain but doesn't have the ability to treat her foot/hoof but relies on you to: 1. Notice the problem ("Hey, I'm limping here -something is wrong") 2. Assess the injury or source of pain ("Got a minute to check out my problem?") 3. Prevent and/or treat the hoof/foot ("Thanks for the TLC, I appreciate it!")

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Bovine Buzz

Bovine Buzz

The DQ Center is setting up a webpage for you to explain what you do. Check it out at www.bovinebuzz.com. You can:

(You will need to send your comments, photos, etc. to
to be posted on the webpage).

Visit Bovine Buzz


World Dairy Expo

World Dairy Expo

Alliant Energy Center
3310 Latham Drive
Madison, WI 53713


Project In Charge

Project In Charge - Alleged Abuse on Colorado Dairy -- Got Misery? Milk does.

The animal activists used a video to create the false impression that all dairies abuse all animals; they want consumers to turn away from dairy products. The scenes are not typical. A dairy that respects each cow does not abuse animals in the milking parlor, or anywhere. Images portray milkers beating their animals. Implements used in the video are commonly found on a dairy.

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Horn Free

Horn Free is . . . PAIN FREE!

Genetics makes it possible to breed-out the horns! This eliminates the tradition of cutting, burning and using acid to dehorn baby calves. Support breaking with tradition and end the pain with the modern animal care practice of using polled genetics..

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