Dairy Quality Center

Our Brand

Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.

The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."

Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.

Reduced Risks

Qualify for Insurance Discounts with your VeterinarianRead More

Dairy Quality Center's Mission

The Dairy Quality Center assures consumers that through verification and education high quality, safe dairy products are produced in a responsible manner.


Beef Trim

Beef Trim

Premium Dollars For Premium Beef

Americans' love affair with burgers is continuing and expected to continue to grow into the future! So what does that have to do with the VPP dairy herd? Lots!

Let's take the typical cull market dairy cow apart.

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Vritual Farm Tour

World Dairy Expo Virtual Farm Tours

This year three Verified Premium Plus dairies will present virtual tours at the World Dairy Expo in Madison, Wisconsin. These VPP dairies have received excellent ratings on the veterinarian-based VPP on-the-dairy audit. MasCow Dairy of Moscow, Kansas, Blue Star Dairy of DeForest, Wisconsin and McCarty Family Farms LLC of Rexford, Kansas are part of a select few that will present a 30 minute program for attendees of the prestigious World Dairy Expo October 2-6, 2018.

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Dr. Clifford King

2018 Quality Veterinarian of the Year Award

Dr. Clifford King receives the 2018 Veterinarian of the Year Award. Keith Carlson of the Dairy Quality Center and Dr. Linda Tikofsky of Boehringer Ingelheim presented Dr. Clifford King with a plaque honoring Dr. King as the 2018 Quality Veterinarian of the Year. The award was presented at the Opening Reception at the 51st American Association of Bovine Practitioners (AABP) annual meeting held in Phoenix, Arizona.


Horn Free

Horn Free is . . . PAIN FREE!

Genetics makes it possible to breed-out the horns! This eliminates the tradition of cutting, burning and using acid to dehorn baby calves. Support breaking with tradition and end the pain with the modern animal care practice of using polled genetics..

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