Dairy Quality Center

Veterinarian and Other Consultant Information

Who conducts the Verified Premium Plus certification process?


  • The Premium Plus Verification process is conducted by a licensed veterinarian and dairy manager to identify and guide improvement based on science and educational resources.
  • The Premium Plus Verification Processes prioritizes improvements if needed and identifies the veterinarian's expertise in animal wellbeing as the leader in educating the producer and employees.
  • Outcome-based improvements are made via education, training, and resources supported by the consultation veterinarian and the DQ Center resulting in change.

Why use a licensed veterinarian?


  • The Verified Premium Plus herds are scored by licensed veterinarians - the consumer's choice for evaluation of animal health - after all, the animals on our nation's dairy farms are producing our food.
  • The Verified Premium Plus brand is built on veterinarians' observations and evaluation of practices. The veterinarian has the training, skill and passion for the dairy animal. Their background and animal health training, in-service education, code of ethics and their very brand as a veterinarian make them experts.
  • The Dairy Quality Center is confident that their Verified Premium Plus brand of food products are produced by healthy animals with the best care.

The standards we recommend can be found in the following references:

    • Penn State
    • American Humane
    • FARM

The outcomes that are measured by the Verified Premium Plus veterinarian normally show improvement each year and are evidence that the Verified Premium Plus program is guiding improvement each year.

What is a Veterinarian/Client Relationship?


The Veterinarian/Producer Relationship is a formal relationship for a dairy; it provides structure and support for all the processes and inputs leading to success in managing pathogens on a dairy. This special relationship between the dairy producer and veterinarian drives the pathogen management decisions that determine milk production, herd health, and help to keep disease pathogens at bay. The ultimate mark of success for the dairy producer is to actively manage the dairy for maximum production of safe milk and beef within approved animal care guidelines.

This veterinarian/producer relationship thrives when trust and cooperation exists. For example, when animal antibiotic labels are followed communication mistakes can be avoided. At risk is behavior leading to violative residues in the milk and/or cull market beef. Consumer trust in dairy foods can be eroded if violative residues are found in milk or dairy beef.

  1. Veterinarian-approved pathogen management includes reducing the risk of pathogens being brought onto the dairy by implementing biosecurity practices.
  2. A valid veterinarian/producer relationship will reduce the dairy herd's exposure to pathogens within the herd.
  3. An established veterinarian/producer relationship is also the foundation of a good calf care program enabling the dairy producer to supply all or most of the dairy replacements from within his/her herd.

DQ Center requirements for auditors:

  1. Licensed veterinarian
  2. Active member of American Association of Bovine Practitioners
  3. Active participant in continuing education per state regulations
  4. Approved by DQ Center every 3 years
  5. Must have been an active animal health consultant for 3 years
  6. Cannot own all or part of the dairy being audited
  7. Must have recent knowledge and understanding of the dairy's operation

Quality Veterinarian of the Year Awards